Google built its new Web browser, Chrome, specifically to be a robust front end for Web applications, especially Google's own Docs and Apps products. But should enterprises that deploy Web apps be quick to switch over? Definitely not, say a number of enterprise writers.
Indeed, some observers say, Google's designs on the enterprise are not about winning market share for browsers, but about creating a wedge in the enterprise that will drive users away from Microsoft Office and toward Google Docs.
When Google launched Chrome on Labor Day, team leaders Sundar Pichai and Linus Upson described the motivation for creating yet another browser. "We realized that the Web had evolved from mainly simple text pages to rich, interactive applications, and that we needed to completely rethink the browser," they wrote on The Official Google blog, saying they set out to create a "modern platform for Web pages and applications."
What's Under the Hood
While the browser is "clean and fast" like the Google home page, Chrome wasn't about building a streamlined user experience, but rather what's under the hood. "We were able to build the foundation of a browser that runs today's complex Web applications much better," Pichai and Upson said. Innovations include a "sandbox" to isolate each tab, improved protection against malware sites, a more powerful JavaScript engine, and improved speed.
From that language it's clear, writes Computerworld's Preston Gralla, that Google hopes enterprises will not only adopt Chrome as a platform for Web apps, but that "they will abandon desktop-based applications for Web-based ones and desert Microsoft Office and Exchange for Google Docs and Gmail."
The problem, Gralla says, is that Google has a long way to go to win the confidence of enterprise IT. Google may offer cool technology that impresses technologists, but they don't have the track record and enterprise-focused attitude...

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