View Full Version : Adobe Systems Is Taking Aim at Mobile Devices


NewsDude
09-15-2008, 03:30 PM
Adobe Systems chief executive Shantanu Narayen wants to make it easier for people to watch online videos, play games and use other sophisticated Internet applications on a variety of cell phones and other mobile devices.
And he'd be extremely happy if they were doing that with the help of Adobe's software. Narayen stressed the need for industry collaboration to create a better mobile Web experience in a keynote speech Thursday at the Wireless IT and Entertainment trade show in San Francisco, sponsored by the wireless industry association known as CTIA.
"We've seen just an explosion of digital content, in the amount of Web sites being created, the amount of video being consumed over the Web and now increasingly the number of devices with which people are accessing the Internet," Narayen said in an interview this week.
"Now for the industry, it's all about how do we get these great engaging applications, Web content and new services" that people are consuming today on PCs "to also be consumable on handheld devices, as well as in the living room."
As an example, Narayen said he'll demonstrate how an Internet service called Finetune, which helps customers find music they like, can work on three devices: a desktop PC, a mobile phone and a television equipped with a Nintendo gaming console.
Since he was named chief executive of the San Jose software company 10 months ago, succeeding his longtime boss Bruce Chizen, the 45-year-old Narayen has continued Adobe's efforts to expand its presence beyond the desktop and to become a factor on-line and in mobile devices.
In recent months, Adobe has introduced Web-based versions of its popular Acrobat and Photoshop document and photo-editing programs. Adobe also launched an industry initiative aimed at getting cell- phone manufacturers, chip-makers and others to develop a way for Adobe's Flash software, now used widely...

More... (http://www.toptechnews.com/story.xhtml?story_id=61839)