Adobe Systems on Tuesday announced a new initiative with Google and Yahoo to improve search results for dynamic Web content and rich Internet applications (RIAs).
Adobe is providing optimized Adobe Flash Player technology to enhance indexing of the Flash file format and uncover information currently undiscoverable by search engines.
This will provide more relevant automatic search rankings of the millions of RIAs and other dynamic content that run in Adobe Flash Player, according to the companies. That means RIA developers and Web-content producers won't need to amend their content to make it searchable.
"Until now it has been extremely challenging to search the millions of RIAs and dynamic content on the Web, so we are leading the charge in improving search of content that runs in Adobe Flash Player," said David Wadhwani, general manager and vice president of the platform business unit at Adobe.
Understanding the Flash Challenge
An openly published specification describes the SWF format used to deliver rich applications and interactive content in Adobe Flash Player, which is installed on more than 98 percent of Internet-connected computers.
Although search engines already index static text and links within these files, RIAs and dynamic Web content have been difficult because of their changing states -- a problem also inherent in other RIA technologies.
Adobe is initially working with Google and Yahoo to improve searches, Wadhwani said, and also intends to broaden its effort to benefit all content publishers, developers and end users.
Better Indexing
Google has already begun to roll out Adobe Flash Player technology in its search engine. As a result, millions of existing RIAs and dynamic Web content that utilize Adobe Flash are searchable without changes.
"Google has been working hard to improve how we can read and discover SWF files," said Bill Coughran, senior vice president of engineering at Google. "Through our recent collaboration with...

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